My digital artefact was continuing on my TikTok platform, however changing up my concept to better fit my interests and attend to the interests of my fellow audience and true-crime community members. When beginning my ideation process, I applied the FIST theory. I wanted to figure out something that was fast, inexpensive, simple and tiny whilst also sticking to a subject I found interesting and liked to discuss. This is when I decided to use my (already established from previous projects) Tiktok account, but to change the use of it. I used to work in a shoe store, so I used my platform to market shoes to girls who wanted help navigating sneakers, without being made to feel stupid. However, whilst I still have a passion for sneakers, I decided to tap into something that has always intrigued and fascinated me. Movies in a very specific genre have always been of interest to me, the genre being psychological thrillers, some being based on a true-crime case. After researching and discovering that there was a niche, but slowly growing, community of these people who shared these interests, I decided that I wanted to create a platform where said users could interact and discuss topics that others may consider gruesome and tragic.
I began by reviewing a foreign film, called “The Platform”. This initial video received a decent amount of engagement, it received 236 views. However, because I could not fit the entire review into the one video, I made a second part to this, and received 801 views. The second video also had 15 likes and 3 comments, those commenting interacting with the post and giving their opinion. It appears these videos in which I described the movie, got more attention, I tried to see if a simpler video format would receive the same attention. I made my second video series on a viral movie called “Believe Me: The abduction of Lisa McVey”. This video described my opinion and reaction to the movie, and also a recommendation to users to watch it. This received 716 views, and 40 likes. This was a dramatic increase in engagement in terms of likes, so I made a third video on the movie “Spiral”. This did not receive as much of an engagement; however, time will show results hopefully.
Furthermore, I believe that this shows a great social utility as it lets the audience and users know whether movies are worth their time. Instead of them wasting time on a movie to find out it is not the best, my account provides this. It is an added level of trust that shows users that normal people have different opinions to movie critics. For example, movie critics might rate something extremely high, however the public did not receive this movie very well. The whole point of movies is to entertain the audience. Therefore, by reviewing movies from an “average person’s” perspective, it provides a general insight into whether the user may like the movie or not.